Raj Prem’s collection is one of great myth in rock photography circles. Including snaps of the Stones, The Beatles, Jimi Hendrix, and Bob Dylan and more, his passion has resulted in his tracking down the rarest and most iconic photos available. In order to make sure the top images are accessible to fans, he works alongside photographers – representing them, managing their archives and organizing events. A legendary pioneer, Prem and long time collaborators San Francisco Art Exchange (SFAe) hosted the world’s first rock photography show in 1997, based upon his belief that these photos are indeed true art. He has worked with many photography legends, including but not limited to Gered Mankowitz, Robert Freeman, Michael Joseph, Iain Macmillan, Michael Cooper, Peter Webb, Jerry Schatzberg, Dominique Tarlê, Terry O’Neill, and Pattie Boyd. The former entertainment journalist keeps a special place in his heart for the Rolling Stones, however. Photographs of the Stones’ 1965 US tour displayed at that very first exhibition and those from “The Decca Years”, a showcase which depicted the Rolling Stones rise from chart attractions to leaders of the counter culture wave, have pleased audiences and were obtained largely due to Prem’s hard work. Take a look at Keith Richards’ best-selling autobiography Life, and you will notice that many of the photographs are credited to ‘the Raj Prem collection’.